Nothing But The
Illegal tobacco and nicotine products are harming young people, our communities, and the planet. This is why we need young people like YOU to share your story and let people in power know how these products have affected you and your loved ones. Learn more about why taking action is so important, and what you can do to join the fight.
Learn more about our work
truth through the decades
truth through the decades
truth has been challenging Big Tobacco’s influence since 2000, exposing industry tactics with bold campaigns and helping young people reject smoking, vaping, and nicotine addiction for good. truth also educates young people about the harms of smoking and vaping through Vaping: Know the truth, an online digital prevention curriculum for middle and high school students. Whether through policy action, community organizing, or national campaigns, see how truth has been inspiring young people and mobilizing action for more than two decades.
Campaigns that make history
Campaigns that make history
The longest-running and most successful tobacco prevention campaign, truth has helped drive down youth smoking prevalence from 23% in 2000 to under 2% today and has helped reduce youth e-cigarette use to the lowest level in a decade. From dropping body bags at the doorstep of one of the largest tobacco companies, calling out celebrities for glamorizing tobacco use, and amplifying the connection between nicotine addiction and social justice, the environment, and mental health, truth changes culture by connecting the risks of smoking, vaping, and nicotine addiction to the issues young people care about.
Driven by science
Driven by science
Developed with leading scientists from the Truth Initiative Schroeder Institute and rigorously evaluated, truth is designed to raise awareness, build knowledge, shift attitudes, and ultimately change behavior at the population level. Multiple peer-reviewed studies have demonstrated the impact of truth, including that it saved $3.072 billion in healthcare and productivity costs between 2014 and 2019 alone.
Share your story
Share your story
Has nicotine addiction impacted you or someone you care about? Have you witnessed the influence of the tobacco industry in your community? Want to share your quitting journey? We’d love to hear from you.
Need help quitting nicotine?
Need help quitting nicotine?
EX Program by Truth Initiative, a free digital quitting program developed with Mayo Clinic, has helped millions of people on their journey to quit with personalized quit plans, text message reminders, and the most established online community of quitters. With these tools and more, EX Program can increase the odds of quitting by up to 40%.