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truth

LIP
SYNC
DAT

Smoking in your profile pics = half the dating matches. Watch the Internet break it down in the new #LeftSwipeDat lip sync supercut.

#FINISHIT

Now only 8% of teens smoke. That's down from 23% in 2000 and from 9% last year! We can get it to 0%. We’re already so close. If we all join forces - smokers and non-smokers - we can end smoking once and for all.

If you’re not smoking in your profile pics, you get double the matches #LeftSwipeDat

WATCH THE VIDEO

37,202
PROFILES X'D

x your profile
profile x
VIDEO GALLERY
8% Infographic
Track Progress

WE’VE GOT MOMENTUM. YOU CAN TURBO-CHARGE IT

WITNESS THE PROGRESS
OF TEENS
SMOKE

SMOKING PICS ARE RIDICULOUS. MAKE THEM RIDICULOUSLY AWESOME INSTEAD.

Grab all the smoking photos you can, slap some silly on them and replace those free ads for big tobacco with glorious works of art.

ERASE AND REPLACE

FIGHT BACK BY SCHOOLING UP

Defeat Big Tobacco with one of the most powerful weapons of all – knowledge.

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FACT

Get on board and Get Your friends on board.

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