and more about getting a new generation hooked on nicotine.

Flavored tobacco products are appealing to teens. Period.

We knew it back in 2009 when the FDA banned flavored cigarettes for appealing to young, first-time smokers. And we definitely know it now thanks to the widespread vaping epidemic.

Vape companies may not have intended for teens to use their products, but intentions aren’t enough. 

FACT: 81% of youth who have ever used e-cigs started with flavors.

There’s no sugar-coating it: flavors have gotta go.