Whiskey. Tango. Foxtrot.

Big Tobacco targeted people in the U.S. Military. Seems Un-American. 

When people aim deadly products at the brave men and women who are willing to give their lives to defend our country, what’s that called? Hm ...whatever you call it, we think we should fight against it. These are our friends. Maybe they’re your friends. Or cousins, siblings, parents or neighbors. They’re heroes. And they should be given a fighting chance at kicking a deadly, addictive product to the curb.

So here’s how you can help:

We partnered with our friends at This Is Quitting, which is a free app for iOS and Android that gives real advice (and posts, rage and brags) from people trying to quit smoking. Get the people you love (or even just kind of like) to download the app from thisisquitting.com.

To get started, we have something you can send to the people you know in the military who smoke via Facebook or Twitter OR download the image so you can just hand it to your person (or mail it, if your person/people is/are deployed).

The best part? By doing something impactful you’ll be entered in a chance for something awesome--a truth pack featuring a super limited edition, completely awesome truth x Cotopaxi Luzon Bag by Kevin Lyons ! (Promotion Official Rules)

To unlock the image, enter YOUR email and mobile number below.