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Stores near high schools with higher African American enrollment had
more menthol cigarette advertisements and cheaper Newport cigarettes
than stores near high schools with higher white enrollment.
Nicotine Tob Res. 2012 Jan;14(1):116-21. doi: 10.1093/ntr/ntr122. Epub 2011 Jun 24.
Call out Big Tobacco’s targeting
Big Tobacco has been targeting low-income neighborhoods for
. Can you spot their tactics?
A study in DC just three years ago found that
little cigars and cigarillos were cheaper
in neighborhoods with a
higher density of black residents.
American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
Can we find your match?
We think we can guess who’s been ~secretly crushing~ on you
As part of a 1982 tobacco company's report on how to
"get a foothold in the young black menthol market,"
they said they'd need a brand
"with a short, easily pronounced name."
Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
Back in the
major tobacco company
paid to go into inner-city neighborhoods and
hand out free samples
of menthol cigarettes in an effort to
acquire African Americans
PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
Not a Coincidence
Do you know what’s up?
Around the 1980s, tobacco companies
labeled African Americans
- less educated, prefer malt liquor,
have problems with their own self-esteem.
"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
and start smoking cigarettes at an older age, they are
more likely to die
from smoking-related diseases than whites.
"African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
African Americans are
than white Americans.
Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
more likely to die
than whites, even though they
smoke fewer cigarettes
and make more quit attempts.
"African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.