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NOTHIN' BUT THE COLD, HARD TRUTH.

The opioid mortality rate increased as the U.S. life expectancy rate decreased.

Source: Xu JQ, Murphy SL, Kochanek KD, Bastian B,Arias E. Deaths: Final data for 2016. National Vital Statistics Reports; vol 67 no 5. Hyattsville, MD: National Center for Health Statistics. 2018.
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One cigarette butt soaked in a liter of water killed half of the fish exposed in a study in a laboratory setting.

Source: Slaughter, Elli, et al."Toxicity of cigarette butts, and their chemical components, to marine and freshwater fish." Tobacco Control. 2011. Web.
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In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
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On their websites, tobacco companies encourage people to quit smoking. However, in 2006, a court found that tobacco companies manipulate nicotine levels to keep smokers addicted.

Source: "United States of America, Plaintiff, and Tobacco-Free Kids Action Fund, American Cancer Society, American Heart Association, American Lung Association, Americans for Nonsmokers' Rights, and National African American Tobacco Prevention Network, Ontervenors, v. Philip Morris USA, Inc. (f/k/a Philip Morris, Inc.), et al., Defendants." United States District Court for the District of Columbia. 17 Aug. 2006: 5.
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In the US, 160,600 people die from smoking-related cardiovascular and metabolic diseases each year.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs, 2014. Report.
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Ammonia is in tobacco smoke. It's also used to clean toilets.

Source: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001: 178.
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48.4% of middle school smokers and 54% of high school smokers smoke menthols.

Source: Truth Initiative, Menthol Fact Sheet. December 2018.
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Propylene glycol can become formaldehyde — a carcinogen — when heated to vaping temperatures.

Source: Salamanca, J. C., Meehan-Atrash, J., Vreeke, S., Escobedo, J. O., Peyton, D. H., & Strongin, R. M. (2018). E-cigarettes can emit formaldehyde at high levels under conditions that have been reported to be non-averse to users. Scientific reports, 8(1), 7559. doi:10.1038/s41598-018-25907-6
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Big Tobacco's products kill 1,300 smokers every day.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs, 2014. Report.
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Low-Income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods

Source: D’Angelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
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Even if you dump the tobacco from the center of a flavored cigar, there’s still tobacco — and nicotine, which is addictive — in the wrap.

Source: Cooper, Ziva D., and Margaret Haney. “Comparison of Subjective, Pharmacokinetic, and Physiologic Effects of Marijuana Smoked as Joints and Blunts.” Drug and alcohol dependence 103.3 (2009): 107–113. PMC. Web. 7 May 2018.
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