In 1989, one tobacco company called the threat of an acute deficiency of young adult smokers the "doomsday scenario."
In 1984, a tobacco company called younger adult smokers "replacement smokers."
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
Some kids exposed to secondhand smoke have more body fat and slower learning skills.
Source: "Second-hand Smoke Increases Fatness, Hinders Cognition in Children." Medical Xpress. 28 Jan. 2016.
Maternal smoking during pregnancy and exposure to secondhand smoke in infancy increases the risk of Sudden Infant Death Syndrome (SIDS).
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
Between 2010 and 2016, smoking was depicted in 34% of youth rated movies, and 71% of R-rated movies.
Source: Tynan MA, Polansky JR, Titus K, Atayeva R, Glantz SA. Tobacco Use in Top-Grossing Movies — United States, 2010–2016. MMWR Morb Mortal Wkly Rep 7 Jul 2017;66:681–686.
From 1965-2009, there have been 103,355 tobacco-related infant deaths in the U.S.
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.
Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
1 out of 3 smokers begin smoking before the age of 14.
Source: Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.
Fact: 81% of youth who have ever used tobacco started with a flavored product.
Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
34.1% of middle school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.