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Fact

Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

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Source 1:

"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.

http://legacy.library.ucsf.edu/tid/fgm54d00/pdf

Source 2:

Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Report.

http://legacy.library.ucsf.edu/tid/lsg28c00/pdf

Source 3:

Esty, William. "The Black Menthol Cigarette Market February, 1979." Truth Tobacco Industry Documents, Feb. 1979. Research.

http://legacy.library.ucsf.edu/tid/hik79d00/pdf

Issue

Smoking

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