Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.
"Running List of YA Characteristics." Truth Tobacco Industry Documents, 1988. Report.
"Smoker Psychographics." Truth Tobacco Industry Documents, Apr. 1981. Marketing Report.
"Mindset Segments." Truth Tobacco Industry Documents, 03 Jan. 1991. Report.