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NOTHIN' BUT THE COLD, HARD TRUTH.

The prescribing rates for controlled substances among adolescents and young adults nearly doubled from 1994 to 2007.

Source: Fortuna RJ, Robbins BW, Caiola E, Joynt M, Halterman JS. Prescribing of controlled medications to adolescents and young adults in the United States. Pediatrics. 2010;126(6):1108-1116.
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In 2016, enough painkillers were prescribed to medicate every American adult 30 mg of hydrocodone every day for almost a month.

Source: Guy GP Jr., Zhang K, Bohm MK, et al. Vital Signs: Changes in Opioid Prescribing in the United States, 2006–2015. MMWR Morb Mortal Wkly Rep 2017;66:697–704. DOI: http://dx.doi.org/10.15585/mmwr.mm6626a4
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Non-addictive painkillers, like ibuprofen and acetaminophen, can be just as effective as prescription opioids at reducing certain types of pain.

Source: Chang AK, Bijur PE, Esses D, Barnaby DP, Baer J. Effect of a Single Dose of Oral Opioid and Nonopioid Analgesics on Acute Extremity Pain in the Emergency DepartmentA Randomized Clinical Trial. JAMA.2017;318(17):1661–1667. doi:10.1001/jama.2017.16190
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In 2015 , the opioid epidemic cost the US more than 500 billion dollars.

Source: The Council of Economic Advisers. The Underestimated Cost of the Opioid Crisis. Washington, DC: Executive Office of the President; 2017.
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Dependence on prescription opioids can happen after just five days.

Source: Shah A, Hayes CJ, Martin BC. Characteristics of Initial Prescription Episodes and Likelihood of Long-Term Opioid Use — United States, 2006–2015. MMWR Morb Mortal Wkly Rep 2017;66:265–269. DOI: http://dx.doi.org/10.15585/mmwr.mm6610a1
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Every day in 2017, an estimated 1,300 young adults misused an opioid prescription for the first time.

Source: Substance Abuse and Mental Health Services Administration. (2018). Key substance use and mental health indicators in the United States: Results from the 2017 National Survey on Drug Use and Health (HHS Publication No. SMA 18-5068, NSDUH Series H-53). Rockville, MD: Center for Behavioral Health Statistics and Quality, Substance Abuse and Mental Health Services Administration.
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Opioid painkillers like Vicodin® and OxyContin® are chemically similar to heroin.

Source: NIDA. Opioids. National Institute on Drug Abuse website. https://www.drugabuse.gov/drugs-abuse/opioids. . Accessed May 11, 2018.
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In 2016, 1 in 5 deaths among young adults were opioid related.

Source: Gomes T, Tadrous M, Mamdani MM, Paterson J, Juurlink DN. The burden of opioid-related mortality in the united states. JAMA Network Open. 2018;1(2):e180217.
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In 2012, every 25 minutes, a baby was born suffering from opioid withdrawal.

Source: Patrick SW, Davis MM, Lehmann CU, Cooper WO. Increasing incidence and geographic distribution of neonatal abstinence syndrome: United States 2009 to 2012 [published correction appears in J Perinatol. 2015 Aug;35(8):667. Lehman, C U [corrected to Lehmann, C U]]. J Perinatol. 2015;35(8):650–655. doi:10.1038/jp.2015.36
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In 2010, every 3 minutes, a woman went to the ER for prescription painkiller misuse.

Source: Centers for Disease Control and Prevention. Vital Signs: Overdoses of Prescription Opioid Pain Relievers and Other Drugs Among Women — United States, 1999–2010. MMWR 2013;62:537-542.
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Individuals who are prescribed opioids prior to graduating high school are 33% more likely to misuse prescription opioids after graduating.

Source: Prescription Opioids in Adolescence and Future Opioid Misuse Richard Miech, Lloyd Johnston, Patrick M. O’Malley, Katherine M. Keyes, Kennon Heard Pediatrics Nov 2015, 136 (5) e1169-e1177; DOI: 10.1542/peds.2015-1364
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More than 17,000 people died from prescription opioid overdoses in 2017.

Source: Scholl L, Seth P, Kariisa M, Wilson N, Baldwin G. Drug and Opioid-Involved Overdose Deaths — United States, 2013–2017. MMWR Morb Mortal Wkly Rep 2019;67:1419–1427. DOI: http://dx.doi.org/10.15585/mmwr.mm675152e1
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#ThisIsQuitting TikTok Challenge

Join the #ThisIsQuitting challenge on Tik Tok and show us how you're ditching your JUUL – in the most over-the-top, creative way. So far in the challenge we've got water glass trick shots, a balloon send-off, and one big belly flop. What will you come up with?