DAY OF ACTION: #DITCHJUUL RALLY

Take a stand and call JUUL out.

JUUL is really feeling the pressure.

Despite their early campaign's brightly colored, youth-oriented advertising and the "youth education" programs they paid for in at least one high school, JUUL is sticking to their story, claiming that they never targeted teens or intended for them to use JUUL products. The thing is, intentions mean N-O-T-H-I-N-G. Especially when a huge number of teens begin using your product, and you don't do enough to stop it (well, at least not until you're in deep sh*t with the FDA).

And to make matters worse, no one knows the long term effects of JUULing. Not even JUUL, whose products not only contain addictive nicotine but have also not been reviewed or tested by the FDA. To put it simply, anyone who JUULs is being treated like a human lab rat. 

JUUL is finally being held accountable, but we need your help turning up the heat. Here's how you can join the fight:

  • SIGN YOUR NAME and tell JUUL to take responsibility for their actions.
  • SHARE THE TRUTH on social and tell everyone why we should #DITCHJUUL for good.
  • TELL YOUR STORY.  Whether you recently quit JUUL or you're just really fed up with what they've done, we want to hear from you.
  • RALLY YOUR BUDDIES. The more voices, the better. Get your friends involved in the fight against JUUL.

High School Nation

truth’s throwing a dance party & you’re invited.

Which Butt Are You?

We’re here for the butts: The big butts, the little butts... just not cigarette butts.