DAY OF ACTION: #DITCHJUUL RALLY

Take a stand and call JUUL out on October 9th.

JUUL is really feeling the pressure.

Despite their early campaign's brightly colored, youth-oriented advertising and the "youth education" programs they paid for in at least one high school, JUUL is sticking to their story, claiming that they never targeted teens or intended for them to use JUUL products. The thing is, intentions mean N-O-T-H-I-N-G. Especially when a huge number of teens begin using your product, and you don't do enough to stop it (well, at least not until you're in deep sh*t with the FDA).

And to make matters worse, no one knows the long term effects of JUULing. Not even JUUL, whose products not only contain addictive nicotine but have also not been reviewed or tested by the FDA. To put it simply, anyone who JUULs is being treated like a human lab rat. 

JUUL is finally being held accountable, but we need your help turning up the heat. Here's how you can join the fight:

  • SIGN YOUR NAME and tell JUUL to take responsibility for their actions.
  • SHARE THE TRUTH on social and tell everyone why we should #DITCHJUUL for good.
  • RALLY YOUR BUDDIES. The more voices, the better. Get your friends involved in the fight against JUUL.
  • SHOW UP. Take action on the ground. Find events happening in your area on October 9.

High School Nation

truth’s throwing a dance party & you’re invited.

Less Cigs = More Cash

Do you know how cigarettes affect your paycheck?