Impact

Clean Butts

Cigarette butts are the most littered item on EARTH.

And once you know that, you’ll see them everywhere. Host a butt clean-up day with your friends around town. All you need is a plastic bag, gloves, and comfortable shoes.

When people stop to ask why you’re picking up butts, you can tell them the shocking reality that cigarette butts are the most littered item on earth.

Upload a picture of your collected butts to report back.

High School Nation

truth’s throwing a dance party & you’re invited.

Exploited

Big Tobacco has been targeting low-income neighborhoods for decades. They’re still up to it.