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According to the New York Times, in 1998, one tobacco executive said, "Nobody knows what you'd turn to if you didn't smoke. Maybe you'd beat your wife."
Source: Goldberg, J. "Big Tobacco's Endgame." The New York Times. 21 June 1998. Web.
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
Around 375,000 stores in the U.S. sell tobacco products.
Source: Center for Public Health Systems Science. Point-of-Sale Report to the Nation: The Tobacco Retail and Policy Landscape, 2014.
Back in the day, Big tobacco exposed sheep to smoke by sticking tracheotomy tubes down their throats.
Source: "Exposure of Sheep to Smoke by way of a Tracheostomy Tube." Truth Tobacco Industry Documents. Oct. 1970. Chart, Graph.
In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.
Source: Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)
Fish can be unintentionally killed if their owner smokes. Gulp.
Source: Axelrod, Herbert R. et al. Dr. Axelrod’s Mini-Atlas of Freshwater Aquarium Fish. 1987 p. 827.
African Americans are less likely to successfully quit smoking than white Americans.
Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
Vaping weakens your immune system
Source: Mishra A, Chaturvedi P, Datta S, Sinukumar S, Joshi P, Garg A. Harmful effects of nicotine. Indian Journal of Medical and Paediatric Oncology : Official Journal of Indian Society of Medical & Paediatric Oncology. 2015;36(1):24-31. doi:10.4103/0971-5851.151771.
Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.
Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.