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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.
Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
Big Tobacco spends nearly $1 million every hour marketing their products at the "point of sale" — a.k.a. where people buy things (like the counter at a drugstore).
Source: Federal Trade Commission. Federal Trade Commission Cigarette Report for 2012. Washington, DC: Federal Trade Commission, 2015. http://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2012/150327-2012cigaretterpt.pdf. Accessed November 16, 2015.
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.
Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.