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48.4% of middle school smokers and 54% of high school smokers smoke menthols.

Source: Truth Initiative, Menthol Fact Sheet. December 2018.

Teens who see tobacco use in movies have more positive attitudes towards smoking.

Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.

The most common causes of death among people with mental illness are heart disease, cancer, and lung disease, which can all be caused by smoking.

Source: Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Secondary Source CDC Report)

Smoking is more common among members of the US military than civilians.

Source: Campaign for Tobacco Free Kids, March 30, 2017

Dogs and cats are twice as likely to get cancer if their owner smokes.

Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.

Those glowing amber charcoals used on hookahs? They release high levels of dangerous toxic agents like carbon monoxide, metals and cancer-causing chemicals.

Source: Cobb, Caroline, et al."Waterpipe Tobacco Smoking: An Emerging Health Crisis in the United States." American Journal of Health Behavior. 34(3). May-June 2010: 275–285. Web.

Between 2009-2012, the estimated annual smoking-attributable economic costs in the U.S. were between $289-332.5 billion.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.

Cigarette companies increased its spending on advertisements and promotions from 8.05 billion in 2010 to 8.37 billion in 2011.

Source: "Federal Trade Commission Cigarette Report for 2011." Washington, DC: Federal Trade Commission. 2013. Report.

88% of youth had no clue smokers earn 20% less cash than non-smokers.

Source: Truth Initiative’s Media Monitoring Survey

Cigarette companies advertised "light" cigarettes as less harmful to the smoker, although they can deliver the same levels of tar and nicotine.

Source: National Cancer Institute. "Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine." Bethesda, MD: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Bethesda, MD. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001. 21, 245-246.

In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.

In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.

Source: "Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.