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A 1989 document from Big Tobacco's files described young adult smokers in the military as: "less educated" with "poor academic performance" and "limited job prospects."
Source: "Military Yas Initiative." Truth Tobacco Industry Documents. 1989. Report.
In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.
Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.
The opioid mortality rate increased as the U.S. life expectancy rate decreased.
Source: Xu JQ, Murphy SL, Kochanek KD, Bastian B,Arias E. Deaths: Final data for 2016. National Vital Statistics Reports; vol 67 no 5. Hyattsville, MD: National Center for Health Statistics. 2018.
80% of heroin users started with a prescription painkiller.
Source: Jones CM. Heroin use and heroin use risk behaviors among nonmedical users of prescription opioid pain relievers – United States, 2002-2004 and 2008-2010. Drug Alcohol Depend (2013) 132:95–100
Fact: 81% of youth who have ever used tobacco started with a flavored product.
Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
Tobacco companies have been targeting women with their advertising for the last 80 years.
Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
Over 99% of convenience stores in the U.S. sell cigarettes. 99.6% sell other tobacco products. And 92% have tobacco ads on display. That's a lot of 9's to say: convenience stores sure seem to be crazy about cigarettes.
Source: 1. Cigarettes Generate Big Revenue for Convenience Stores: Analysis of 2013 State of the Industry Report. The Center for Tobacco Policy & Organizing http://center4tobaccopolicy.org/wp-content/uploads/2013/09/Cigarettes-Generate-Big-Revenue-September-2013.pdf 2. Feighery, E. C., Ribisl, K. M., Schleicher, N. C., & Clark, P. I. (2004). Retailer participation in cigarette company incentive programs is related to increased levels of cigarette advertising and cheaper cigarette prices in stores. Prev Med, 38(6), 876-884.
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
In 1971, when one tobacco executive was reminded that smoking can lead to underweight babies, he said, "Some women would prefer smaller babies."
Source: Centers for Disease Control, Surgeon General. "Women and Smoking: A Report of the Surgeon General- 2001." Truth Tobacco Industry Documents, 2001.