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1 JUUL pod = 20 cigarettes worth of nicotine

Source: *Claim from JUUL's website. JUULpod Basics. JUUL.
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One cigarette company biologically engineered tobacco plants to have twice the normal level of nicotine.

Source: "A Report of the Surgeon General." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Other Effects. 2004: 616. Report.
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Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
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In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Source: Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”
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Higher smoking rates are associated with lower education levels.

Source: "Cigarette Smoking Among Adults and Trends in Smoking Cessation -- United States, 2008." CDC. 13 Nov. 2009. 58(44): 1227. Report.
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LGBTQ young adults are nearly twice as likely to use tobacco.

Source: "This Free Life Campaign." FDA. U.S. Food and Drug Administration, 2 May 2016.
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Back in the day, tobacco companies provided the White House with complimentary gold-sealed "Presidential" cigarettes. Way to hail the chief.

Source: Bull, Stephen B. "Presidential Cigarettes." Truth Tobacco Industry Documents. 13 Apr. 1988. Memo.
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Cigarette smoking is the number one cause of preventable death in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General Executive Summary." Centers for Disease Control and Prevention, 2014. 13. Report.
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Stores often sell cigars, little cigars, and cigarillos as singles or in multi-packs for less than a buck. 

Source: ChangeLabSolutions: Point of Sale Playbook: POLICY OPTIONS TO REGULATE THE SALE AND MARKETING OF TOBACCO PRODUCTS, 2016. http://www.changelabsolutions.org/sites/ default/files/Point_of_Sale_Playbook_FINAL_20160105.pdf
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Young adults report seeing heavier advertising for tobacco at the point-of-sale than on any other advertsiting platform 

Source: Center for Public Health Systems Science. Point-of-Sale Report to the Nation: The Tobacco Retail and Policy Landscape, 2014. https://cphss.wustl.edu/Products/ ProductsDocuments/ASPiRE_2016_ReportToTheNation.pdf
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In the past, Big Tobacco has compared the addictiveness of cigarettes with that of television.

Source: "Hearing Of The House Energy & Commerce Committee Subcommittee On Health And The Environment, On Nicotine And Cigarettes." Truth Tobacco Industry Documents. 14 Apr. 1994. Deposition.
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