Youth

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How do infants avoid secondhand smoke? "At some point they begin to crawl." –Tobacco Executive, 1996.

Source: "Trial testimony of MICHAEL WAYNE OGDEN, Ph.D., March 17, 2005, UNITED STATES OF AMERICA v. PHILIP MORRIS USA INC." Truth Tobacco Industry Documents. 17 March 2005: 89.
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Maternal smoking during pregnancy and exposure to secondhand smoke in infancy results in the deaths of 1,015 infants every year in the US.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
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One tobacco company brainstormed reaching its target consumer from ice cream trucks.

Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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From 1965-2009, there have been 103,355 tobacco-related infant deaths in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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In 2005, the vast majority of secondary school students who used smokeless tobacco were male.

Source: Eaton, D., et al. "Youth Risk Behavior Surveillance --- United States, 2005." CDC. 09 June 2006. 55: 1-108. Table 26.
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39.2% of high school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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About one third of youth smokers will eventually die from a tobacco-related disease.

Source: Epstein, D. "Tobacco: the next World War?" Pan American Health Organization. World Health Organization. 1997. 2(2). Web.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
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88% of youth had no clue smokers earn 20% less cash than non-smokers.

Source: Truth Initiative’s Media Monitoring Survey
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