Youth

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Fact: 80% of youth who have ever used tobacco started with a flavored product.

Source: "Flavored Tobacco Products Attract Kids." Campaign for Tobacco-Free Kids, 20 April 2017.
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Every day, about 2,100 youth and young adults become daily smokers.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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Smoking causes impaired lung growth during childhood and adolescence.

Source: "The 2004 Surgeon General's Report: The Health Consequences of Smoking. What It Means To You." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. 27-36. Report.
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Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!

Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
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In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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About one third of youth smokers will eventually die from a tobacco-related disease.

Source: Epstein, D. "Tobacco: the next World War?" Pan American Health Organization. World Health Organization. 1997. 2(2). Web.
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In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.

Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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