Youth

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In 1984, a tobacco company called younger adult smokers "replacement smokers."

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
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Florida, the home of spring break and partying till 6AM, recorded its lowest teen smoking rate ever in 2014, 7.5%!

Source: "2014 Florida Youth Tobacco Survey: Fact Sheet 1. Youth Cigarette Use." TobaccoFreeFlorida.com. 2014. Web.
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In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.
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Less than 6% of teens still smoke. That's less than the number of landlines still in use.

Source: Johnston, L. D., O’Malley, P. M., Miech, R. A., Bachman, J. G., & Schulenberg, J. E. (2015). Monitoring the Future national results on drug use: 1975-2015: Overview, Key Findings on Adolescent Drug Use. Ann Arbor: Institute for Social Research, The University of Michigan.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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Some kids exposed to secondhand smoke have more body fat and slower learning skills.

Source: "Second-hand Smoke Increases Fatness, Hinders Cognition in Children." Medical Xpress. 28 Jan. 2016.
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In the U.S. in 2010, 62.4% of current young adult smokers were able to quit smoking for more than a day.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." CDC. 11 Nov. 2011. 60(44): 1513-1519. Web.
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One tobacco company brainstormed reaching its target consumer from ice cream trucks.

Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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39.2% of high school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
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As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.

Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
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