Youth

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Fact: 81% of youth who have ever used tobacco started with a flavored product.

Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
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Adolescents who use smokeless tobacco are more likely to become cigarette smokers.

Source: "Preventing Tobacco Use Among Young People: A Report of the Surgeon General." U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevetion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 17. Web.
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In 1984, a tobacco company called younger adult smokers "replacement smokers."

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
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In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.
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It is estimated that as many as 15.9% of pregnant women and girls smoke.

Source: "Results from the 2012 National Survey on Drug Use and Health: Summary of National Findings." Substance Abuse and Mental Health Services Administration. Sept. 2013. 47. Figure 4.5.
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Every day, more than 3,200 youth under age 18 try a cigarette for the first time.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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In the U.S. in 2010, 62.4% of current young adult smokers were able to quit smoking for more than a day.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." CDC. 11 Nov. 2011. 60(44): 1513-1519. Web.
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How do infants avoid secondhand smoke? "At some point they begin to crawl." –Tobacco Executive, 1996.

Source: "Trial testimony of MICHAEL WAYNE OGDEN, Ph.D., March 17, 2005, UNITED STATES OF AMERICA v. PHILIP MORRIS USA INC." Truth Tobacco Industry Documents. 17 March 2005: 89.
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