Youth

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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
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88% of youth had no clue smokers earn 20% less cash than non-smokers

Source: Truth Initiative’s Media Monitoring Survey
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Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!

Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
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Maternal smoking during pregnancy and exposure to secondhand smoke in infancy results in the deaths of 1,015 infants every year in the US.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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Teens who see tobacco use in movies have more positive attitudes towards smoking.

Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
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In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.
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In 2005, the vast majority of secondary school students who used smokeless tobacco were male.

Source: Eaton, D., et al. "Youth Risk Behavior Surveillance --- United States, 2005." CDC. 09 June 2006. 55: 1-108. Table 26.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.

Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
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From 1965-2009, there have been 103,355 tobacco-related infant deaths in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

Source: Polansky JR, et al. "Smoking in Top-Grossing U.S. Movies, 2012." University of California, Mar. 2013: 2-11. Web.
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