Youth

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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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Smoking causes impaired lung growth during childhood and adolescence.

Source: "The 2004 Surgeon General's Report: The Health Consequences of Smoking. What It Means To You." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. 27-36. Report.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.

Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
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In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

Source: Polansky JR, et al. "Smoking in Top-Grossing U.S. Movies, 2012." University of California, Mar. 2013: 2-11. Web.
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One tobacco company brainstormed reaching its target consumer from ice cream trucks.

Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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34.1% of middle school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.
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Nearly 95% of regular smokers start by the age of 21.

Source: The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health. Atlanta (GA): Centers for Disease Control and Prevention (US); 2014.
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It is estimated that as many as 15.9% of pregnant women and girls smoke.

Source: "Results from the 2012 National Survey on Drug Use and Health: Summary of National Findings." Substance Abuse and Mental Health Services Administration. Sept. 2013. 47. Figure 4.5.
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