Youth

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"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
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How do infants avoid secondhand smoke? "At some point they begin to crawl." –Tobacco Executive, 1996.

Source: "Trial testimony of MICHAEL WAYNE OGDEN, Ph.D., March 17, 2005, UNITED STATES OF AMERICA v. PHILIP MORRIS USA INC." Truth Tobacco Industry Documents. 17 March 2005: 89.
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Some kids exposed to secondhand smoke have more body fat and slower learning skills.

Source: "Second-hand Smoke Increases Fatness, Hinders Cognition in Children." Medical Xpress. 28 Jan. 2016.
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Smoking causes impaired lung growth during childhood and adolescence.

Source: "The 2004 Surgeon General's Report: The Health Consequences of Smoking. What It Means To You." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. 27-36. Report.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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In 1989, one tobacco company called the threat of an acute deficiency of young adult smokers the "doomsday scenario."

Source: FCB/LKP Marketing Planning Department. "Winston 1990+." Truth Tobacco Industry Documents. 18 Dec. 1989. Document.
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Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!

Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
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Maternal smoking during pregnancy and exposure to secondhand smoke in infancy increases the risk of Sudden Infant Death Syndrome (SIDS).

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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