Youth

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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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From 1965-2009, there have been 103,355 tobacco-related infant deaths in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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About one third of youth smokers will eventually die from a tobacco-related disease.

Source: Epstein, D. "Tobacco: the next World War?" Pan American Health Organization. World Health Organization. 1997. 2(2). Web.
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34.1% of middle school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.

Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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Maternal smoking during pregnancy and exposure to secondhand smoke in infancy results in the deaths of 1,015 infants every year in the US.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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88% of youth had no clue smokers earn 20% less cash than non-smokers.

Source: Truth Initiative’s Media Monitoring Survey
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Maternal smoking during pregnancy and exposure to secondhand smoke in infancy increases the risk of Sudden Infant Death Syndrome (SIDS).

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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One tobacco company brainstormed reaching its target consumer from ice cream trucks.

Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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