Youth

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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.

Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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34.1% of middle school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods. 

Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
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Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
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Less than 6% of teens still smoke. That's less than the number of landlines still in use.

Source: Johnston, L. D., O’Malley, P. M., Miech, R. A., Bachman, J. G., & Schulenberg, J. E. (2015). Monitoring the Future national results on drug use: 1975-2015: Overview, Key Findings on Adolescent Drug Use. Ann Arbor: Institute for Social Research, The University of Michigan.
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In 1995, 43% of teens in West Virginia smoked. Today, only 16.2% of teens in West Virginia smoke. Damn, West Virginia teens are killing it at living.

Source: West Virginia Department of Health & Human Resources. Addressing Tobacco Use and Its Associated Health Conditions in West Virginia. Charleston, WV: West Virginia Department of Health & Human Resources, Bureau for Public Health, West Virginia Division for Tobacco Prevention, Office of Community Health Services and Health Promotion, 2016.
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In 1989, one tobacco company called the threat of an acute deficiency of young adult smokers the "doomsday scenario."

Source: FCB/LKP Marketing Planning Department. "Winston 1990+." Truth Tobacco Industry Documents. 18 Dec. 1989. Document.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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Each day, about 2,000 youth under 18 try a cigarette for the first time.

Source: Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.
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The majority of smokers begin before the age of 18 (nearly 87% before age 18, and nearly 94% before age 20).

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2014. Report.
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Fact: 81% of youth who have ever used tobacco started with a flavored product.

Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
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