Youth

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Adolescents who use smokeless tobacco are more likely to become cigarette smokers.

Source: "Preventing Tobacco Use Among Young People: A Report of the Surgeon General." U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevetion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 17. Web.
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39.2% of high school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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In the U.S. in 2015, 66.7% of young adult smokers made a past year quit attempt.

Source: Babb S, Malarcher A, Schauer G, Asman K, Jamal A. Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep 6 Jan 2017;65:1457–1464.
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In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.
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34.1% of middle school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.

Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
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In 2017, the vast majority of high school students who used smokeless tobacco were male (8.9% in high school boys vs 1.9% in high school girls).

Source: Centers for Disease Control and Prevention (CDC). Youth Risk Behavior Surveillance — United States, 2017. MMWR Morb Mortal Wkly Rep. 15 Jun 2018;67(8).
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How do infants avoid secondhand smoke? "At some point they begin to crawl." –Tobacco Executive, 1996.

Source: "Trial testimony of MICHAEL WAYNE OGDEN, Ph.D., March 17, 2005, UNITED STATES OF AMERICA v. PHILIP MORRIS USA INC." Truth Tobacco Industry Documents. 17 March 2005: 89.
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In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
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In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.
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Fact: 81% of youth who have ever used tobacco started with a flavored product.

Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
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