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34.1% of middle school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
Florida recorded its lowest teen smoking rate ever in 2016, 5.2%!
Source: Florida Health. (2017). Celebrating 10 Successful Years [Fact sheet]. Retrieved from http://tobaccofreeflorida.com/wp-content/uploads/2017/05/TFF10Years.pdf
In 1974, a tobacco company explored targeting customers as young as 14.
Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
In the U.S. in 2015, 66.7% of young adult smokers made a past year quit attempt.
Source: Babb S, Malarcher A, Schauer G, Asman K, Jamal A. Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep 6 Jan 2017;65:1457–1464.
Adolescents who use smokeless tobacco are more likely to become cigarette smokers.
Source: "Preventing Tobacco Use Among Young People: A Report of the Surgeon General." U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevetion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 17. Web.
In 1985, a tobacco industry brainstorming session came up with the idea of reaching their "younger adult smokers" in candy stores.
Source: "XG Brainstorming." Truth Tobacco Industry Documents, 26 Feb. 1985: 1-40. Report.
Between 2010 and 2016, smoking was depicted in 34% of youth rated movies, and 71% of R-rated movies.
Source: Tynan MA, Polansky JR, Titus K, Atayeva R, Glantz SA. Tobacco Use in Top-Grossing Movies — United States, 2010–2016. MMWR Morb Mortal Wkly Rep 7 Jul 2017;66:681–686.
Fact: 81% of youth who have ever used tobacco started with a flavored product.
Source: "Flavored Tobacco Product Use in Youth and Adults: Findings From the First Wave of the PATH Study (2013–2014)." American Journal of Preventative Medicine, 2017.
In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
In 2017, the vast majority of high school students who used smokeless tobacco were male (8.9% in high school boys vs 1.9% in high school girls).
Source: Centers for Disease Control and Prevention (CDC). Youth Risk Behavior Surveillance — United States, 2017. MMWR Morb Mortal Wkly Rep. 15 Jun 2018;67(8).
In 1984, a tobacco company called younger adult smokers "replacement smokers."
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.