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Between 2010 and 2016, smoking was depicted in 34% of youth rated movies, and 71% of R-rated movies.
Source: Tynan MA, Polansky JR, Titus K, Atayeva R, Glantz SA. Tobacco Use in Top-Grossing Movies — United States, 2010–2016. MMWR Morb Mortal Wkly Rep 7 Jul 2017;66:681–686.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In 1989, one tobacco company called the threat of an acute deficiency of young adult smokers the "doomsday scenario."
Source: FCB/LKP Marketing Planning Department. "Winston 1990+." Truth Tobacco Industry Documents. 18 Dec. 1989. Document.
1 out of 3 smokers begin smoking before the age of 14.
Source: Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble" and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?
Source: Richtel, Matt. “E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors.” The New York Times. 15 June 2014. Web.
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.
Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.