TobaccoTargets

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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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A study conducted in Philadelphia found that there were 69% more tobacco retailers per capita in low-income areas than in high-income areas.

Source: Philadelphia Department of Public Health. Tobacco Sales and Neighborhood Income in Philadelphia. CHART 2016;1(2):1–6
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LGBTQ young adults are nearly twice as likely to use tobacco.

Source: "This Free Life Campaign." FDA. U.S. Food and Drug Administration, 2 May 2016.
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Teens who see tobacco use in movies have more positive attitudes towards smoking.

Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."

Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
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Tobacco companies have been targeting women with their advertising for the last 80 years.

Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
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