TobaccoTargets

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In 1984, a tobacco company called younger adult smokers "replacement smokers."

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
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In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
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"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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Tobacco companies have been targeting women with their advertising for the last 80 years.

Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
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In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

Source: Polansky JR, et al. "Smoking in Top-Grossing U.S. Movies, 2012." University of California, Mar. 2013: 2-11. Web.
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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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