TobaccoTargets

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As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source: "Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.
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Several studies have found a greater number of tobacco advertisements in African American neighborhoods. 

Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
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1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.

Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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A study conducted in Philadelphia found that there were 69% more tobacco retailers per capita in low-income areas than in high-income areas.

Source: Philadelphia Department of Public Health. Tobacco Sales and Neighborhood Income in Philadelphia. CHART 2016;1(2):1–6
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