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In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Source: Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)

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The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.

Source: Journal of Health Care for the Poor and Underserved, Volume 28, Number 1, February 2017, pp. 100-107 (Article)

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In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Source: Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”

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Smokers earn 20% less than non-smokers.

Source: Hotchkiss, Julie L., and Melinda Pitts. "Even One Is Too Much: The Economic Consequences of Being a Smoker." Federal Reserve Bank of Atlanta, July 2013.

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After recognizing the “decline of smoking” as an “upscale and mainstream” behavior,” Big Tobacco planned to target “a population that is increasingly blue collar, ethnic, and less educated.”

Source: Journal of Public Health, Volume 32, Issue 2, 1 June 2010, Pages 210–218,

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