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In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."
Source: Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”
In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.
Source: Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)
After recognizing the “decline of smoking” as an “upscale and mainstream” behavior,” Big Tobacco planned to target “a population that is increasingly blue collar, ethnic, and less educated.”
Source: Journal of Public Health, Volume 32, Issue 2, 1 June 2010, Pages 210–218,
The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.
Source: Journal of Health Care for the Poor and Underserved, Volume 28, Number 1, February 2017, pp. 100-107 (Article)