LowIncome

In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Source: Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)

34

Reactions

React

After recognizing the “decline of smoking” as an “upscale and mainstream” behavior,” Big Tobacco planned to target “a population that is increasingly blue collar, ethnic, and less educated.”

Source: Journal of Public Health, Volume 32, Issue 2, 1 June 2010, Pages 210–218,

47

Reactions

React

The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.

Source: Journal of Health Care for the Poor and Underserved, Volume 28, Number 1, February 2017, pp. 100-107 (Article)

2029

Reactions

React

In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Source: Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”

36

Reactions

React

Smokers earn 20% less than non-smokers.

Source: Hotchkiss, Julie L., and Melinda Pitts. "Even One Is Too Much: The Economic Consequences of Being a Smoker." Federal Reserve Bank of Atlanta, July 2013.

185

Reactions

React