Showing 77 Results

In a file from 1978, Big Tobacco described cancer as "an essential ingredient of life." Wait, they're talking about cancer, right?

Source: "A Public Relations Strategy for the Tobacco Advisory Council Appraisal & Proposals Prepared by Campbell-Johnson Ltd." Truth Tobacco Industry Documents. 20 Nov. 1978. Report.

In 1994, the CEOs from 7 major tobacco companies testified before Congress, under oath, that they believed nicotine was NOT addictive.

Source: Whitworth, Damian. "Seven Dwarfs Gaffe Led to Legal Bonanza." Truth Tobacco Industry Documents. 15 July 2000. Article.

African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011

In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.

A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods. 

Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9

The tobacco industry spends $9.6 billion a year on the marketing of its products in the U.S. alone.

Source: "FTC Releases Reports on 2012 Cigarette and Smokeless Tobacco Sales and Marketing Expenditures." FTC. 2015. Report.

Young adults report seeing heavier advertising for tobacco at the point-of-sale than on any other advertsiting platform 

Source: Center for Public Health Systems Science. Point-of-Sale Report to the Nation: The Tobacco Retail and Policy Landscape, 2014. ProductsDocuments/ASPiRE_2016_ReportToTheNation.pdf

Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."

Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.

In 1978, one tobacco executive said that "unhappiness causes cancer." So smile!

Source: Lincoln, J.E. "NCI Study of Occupational Cancers." Truth Tobacco Industry Documents. 06 Oct. 1978. Memo.

As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source: "Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.

In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.

Source: "Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.