BigTobaccoBeLike

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In a file from 1978, Big Tobacco described cancer as "an essential ingredient of life." Wait, they're talking about cancer, right?

Source: "A Public Relations Strategy for the Tobacco Advisory Council Appraisal & Proposals Prepared by Campbell-Johnson Ltd." Truth Tobacco Industry Documents. 20 Nov. 1978. Report.
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In 1994, the CEOs from 7 major tobacco companies testified before Congress, under oath, that they believed nicotine was NOT addictive.

Source: Whitworth, Damian. "Seven Dwarfs Gaffe Led to Legal Bonanza." Truth Tobacco Industry Documents. 15 July 2000. Article.
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African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
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In 2007, Camel sold pink and teal-packaged cigarettes which attracted young girls.

Source: Pierce, JP, et al. "Camel No. 9 cigarette-marketing campaign targeted young teenage girls." Pediatrics. Apr. 2010. 125(4): 619-26. Web.
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A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods. 

Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
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The tobacco industry spends $9.6 billion a year on the marketing of its products in the U.S. alone.

Source: "FTC Releases Reports on 2012 Cigarette and Smokeless Tobacco Sales and Marketing Expenditures." FTC. 2015. Report.
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Young adults report seeing heavier advertising for tobacco at the point-of-sale than on any other advertsiting platform 

Source: Center for Public Health Systems Science. Point-of-Sale Report to the Nation: The Tobacco Retail and Policy Landscape, 2014. https://cphss.wustl.edu/Products/ ProductsDocuments/ASPiRE_2016_ReportToTheNation.pdf
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Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."

Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
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In 1978, one tobacco executive said that "unhappiness causes cancer." So smile!

Source: Lincoln, J.E. "NCI Study of Occupational Cancers." Truth Tobacco Industry Documents. 06 Oct. 1978. Memo.
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As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source: "Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.
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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.

Source: "Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.
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