AfricanAmericans
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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history,"Â and "help them find jobs."
Source:
"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
177
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic"Â and "not as a big white company's tactic to sell to blacks."
Source:
"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
380
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Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.Â
Source:
PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
226
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About 20% of African American youth are exposed to secondhand smoke in the home.
Source:
American Legacy Foundation. Secondhand Smoke--Youth Exposure and Adult Attitudes--Results from Three National Surveys. Supplemental Tables. Table S-5. Prevalence of Secondhand Smoke Exposure (Ages 12-17) -1999-2003 LMTS.
123
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African Americans are more likely to die from smoking-related diseases than white Americans.
Source:
African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
157
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In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source:
Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
276
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Stores near high schools with higher African American enrollment had more menthol cigarette advertisements and cheaper Newport cigarettes than stores near high schools with higher white enrollment.
Source:
Nicotine Tob Res. 2012 Jan;14(1):116-21. doi: 10.1093/ntr/ntr122. Epub 2011 Jun 24.
56
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African Americans are less likely to successfully quit smoking than white Americans.
Source:
Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
317
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Nearly 45% of African American menthol smokers say they would quit smoking altogether if menthols were banned, as opposed to switching to a non-flavored product.
Source:
Truth Initiative, Menthol Fact Sheet. December 2018.
52
Reactions
Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.
Source:
"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
154
Reactions
Nearly 90% of African American smokers use menthols.
Source:
Truth Initiative, Menthol Fact Sheet. December 2018.
49
Reactions