AfricanAmericans

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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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Several studies have found a greater number of tobacco advertisements in African American neighborhoods. 

Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
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Menthol cigarettes are easier to start and harder to quit.

Source: Truth Initiative, October 12, 2016.
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A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents. 

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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Dogs and cats are twice as likely to get cancer if their owner smokes.

Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
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African-Americans are more likely to die from smoking-related diseases than whites, even though they smoke fewer cigarettes and make more quit attempts.

Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.
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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
346
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