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AfricanAmericans

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In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.

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Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.

Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016

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In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods

Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.

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A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents.

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10

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Menthol cigarettes are easier to start and harder to quit.

Source: Truth Initiative, October 12, 2016.

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African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011

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Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011

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African-Americans are more likely to die from smoking-related diseases than whites, even though they smoke fewer cigarettes and make more quit attempts.

Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.

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Stores near high schools with higher African American enrollment had more menthol cigarette advertisements and cheaper Newport cigarettes than stores near high schools with higher white enrollment.

Source: Nicotine Tob Res. 2012 Jan;14(1):116-21. doi: 10.1093/ntr/ntr122. Epub 2011 Jun 24.

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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."

Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.

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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.

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