AfricanAmericans

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In 2010, 75.6% of African Americans were interested in quitting smoking and 59.1% reported making a quit attempt.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." Centers for Disease Control and Prevention. 11 Nov. 2011. 60(44): 1513-1519. Web.
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In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods

Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.
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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
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In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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Menthol cigarettes are easier to start and harder to quit.

Source: Truth Initiative, October 12, 2016.
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African-Americans are more likely to die from smoking-related diseases than whites, even though they smoke fewer cigarettes and make more quit attempts.

Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.
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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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