AfricanAmericans

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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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African Americans are more likely to die from smoking-related diseases than white Americans.

Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
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Menthol cigarettes are easier to start and harder to quit.

Source: Truth Initiative, October 12, 2016.
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In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
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Dogs and cats are twice as likely to get cancer if their owner smokes.

Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
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A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents. 

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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Every year, 47,000 African-Americans die of smoking-related illnesses

Source: Robinson RG, Sutton CD, James DA, Orleans CT. Pathways to Freedom: Winning the Fight Against Tobacco. U.S. Dept of Health and Human Services, CDC; 2004.
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In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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