AfricanAmericans

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In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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African-Americans are more likely to die from smoking-related diseases than whites, even though they smoke fewer cigarettes and make more quit attempts.

Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.
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About 20% of African American youth are exposed to secondhand smoke in the home.

Source: American Legacy Foundation. Secondhand Smoke--Youth Exposure and Adult Attitudes--Results from Three National Surveys. Supplemental Tables. Table S-5. Prevalence of Secondhand Smoke Exposure (Ages 12-17) -1999-2003 LMTS.
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African Americans are more likely to die from smoking-related diseases than white Americans.

Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
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In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
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African Americans are less likely to successfully quit smoking than white Americans.

Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
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Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Source: "1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.
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Nearly 90% of African American smokers use menthols.

Source: Truth Initiative, Menthol Fact Sheet. December 2018.
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