Showing 24 Results
In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
Nearly 90% of African American smokers use menthols.
48.4% of middle school smokers and 54% of high school smokers smoke menthols.
Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Several studies have found a greater number of tobacco advertisements in African American neighborhoods.
Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods
Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.
Nearly 45% of African American menthol smokers say they would quit smoking altogether if menthols were banned, as opposed to switching to a non-flavored product.