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As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
Several studies have found a greater number of tobacco advertisements in African American neighborhoods.
Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.
Source: PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
African Americans are less likely to successfully quit smoking than white Americans.
Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
About 20% of African American youth are exposed to secondhand smoke in the home.
Source: American Legacy Foundation. Secondhand Smoke--Youth Exposure and Adult Attitudes--Results from Three National Surveys. Supplemental Tables. Table S-5. Prevalence of Secondhand Smoke Exposure (Ages 12-17) -1999-2003 LMTS.
African Americans are more likely to die from smoking-related diseases than white Americans.
Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
In 2010, 75.6% of African Americans were interested in quitting smoking and 59.1% reported making a quit attempt.
Source: "Quitting Smoking Among Adults --- United States, 2001--2010." Centers for Disease Control and Prevention. 11 Nov. 2011. 60(44): 1513-1519. Web.
In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods
Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.
Nearly 90% of African American smokers use menthols.
Source: Truth Initiative, Menthol Fact Sheet. December 2018.