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In 1993, one tobacco company executive thought it would be a good idea to have his employees mail "grassroots" complaints to airlines about their smoking bans, pretending to be regular customers.

Source: Legacy Tobacco Documents Library, Philip Morris Collection, 1993. Page 1. Access Date: October 21, 2005. Bates No: 2024203673 Fact Created: 6/4/1998
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Stores often sell cigars, little cigars, and cigarillos as singles or in multi-packs for less than a buck. 

Source: ChangeLabSolutions: Point of Sale Playbook: POLICY OPTIONS TO REGULATE THE SALE AND MARKETING OF TOBACCO PRODUCTS, 2016. http://www.changelabsolutions.org/sites/ default/files/Point_of_Sale_Playbook_FINAL_20160105.pdf
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There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.

Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
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In 2014, Big Tobacco spent $7.12 billion discounting products at the "point of sale" — a.k.a. where people buy things (like the counter at a drugstore)

Source: 1. U.S. Federal Trade Commission (FTC). Cigarette Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-tradecommission- cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_cigarette_report_2014.pdf; 2. FTC, Smokeless Tobacco Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_smokeless_tobacco_report_2014.pdf
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Over 99% of convenience stores in the U.S. sell cigarettes. And 70% of teens visit a convenience store at least once a week. Convenient, indeed. 

Source: U.S. DEPT OF HEALTH & HUMAN SERVICES, OFFICE OF THE SURGEON GENERAL, PREVENTING TOBACCO USE AMONG YOUTH AND YOUNG ADULTS: A REPORT OF THE SURGEON GENERAL 12 (2012) http://www.cdc.gov/tobacco/data_statistics/ sgr/2012/consumer_booklet/pdfs/consumer.pdf
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Exposure to pro-tobacco movies, TV shows, and ads more than doubles your chances of starting smoking.

Source: Wellman, Robert J., et al. "The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco: A Meta-analysis." Archive of Pediatric and Adolescent Medicine. Jan. 2007.
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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Over 99% of convenience stores in the U.S. sell cigarettes. 99.6% sell other tobacco products. And 92% have tobacco ads on display. That's a lot of 9's to say: convenience stores sure seem to be crazy about cigarettes. 

Source: 1. Cigarettes Generate Big Revenue for Convenience Stores: Analysis of 2013 State of the Industry Report. The Center for Tobacco Policy & Organizing http://center4tobaccopolicy.org/wp-content/uploads/2013/09/Cigarettes-Generate-Big-Revenue-September-2013.pdf 2. Feighery, E. C., Ribisl, K. M., Schleicher, N. C., & Clark, P. I. (2004). Retailer participation in cigarette company incentive programs is related to increased levels of cigarette advertising and cheaper cigarette prices in stores. Prev Med, 38(6), 876-884.
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"Point of sale" refers to a place where people purchase things — like the counter at a drugstore. Big Tobacco spends 95% of its $9.1 billion annual marketing budget here. 

Source: U.S. Federal Trade Commission (FTC). Cigarette Report for 2014, 2016, https://www.ftc.gov/system/files/documents/ reports/federal-tradecommission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_cigarette_report_2014.pdf; FTC, Smokeless Tobacco Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_smokeless_tobacco_report_2014.pdf [Data for top 5 manufacturers only].
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Big Tobacco companies give price discounts, place ads inside and outside of convenience stores, and even offer incentives for retailers to encourage them to keep selling their products

Source: ChangeLabSolutions: Point of Sale Playbook: POLICY OPTIONS TO REGULATE THE SALE AND MARKETING OF TOBACCO PRODUCTS, 2016. http://www.changelabsolutions.org/sites/default/ files/Point_of_Sale_Playbook_FINAL_20160105.pdf
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Yep. When people see the celebs that they love smoking, they start thinking smoking is a normal, aspirational thing. Says who? Says science. Lots and lots of science.

Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
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