Say goodbye to your JUUL.


You did it. You gave up vaping for good.

Now, there’s only one thing left to do: ditch your JUUL. 

This is where the #THISISQUITTING TikTok Challenge comes in. We’re inviting you to dunk it in a cup of water with an insane trick shot with the sole goal of absolutely TRASHING your JUUL.

You could just throw it in the garbage, sure, but this is your opportunity to fight back and make a statement to JUUL — the company that profited off of a vaping epidemic they fueled.

So blow off a little steam, have a little fun, but don’t hold back. This is your chance to tell JUUL you’re *done.*

A few things to remember


  • Tag #ThisIsQuitting
  • Feature yourself and friends in the footage – we’d love to see their reactions!
  • Choreograph your TikTok to our custom track! It consists of three acts; a few second intro, rising action and the beat drops as you ditch your JUUL.
  • Be smart and safe. Don't do anything that would be dangerous to yourself, others or property.
  • Follow TikTok community guidelines, here.
  • Be yourself. We want your authentic opinion, stance, and vibe. This is about sending a message that JUUL’s addictive products are no longer welcome.
  • Get creative! There’s tons of ways to ditch your JUUL. Show us what you got.


  • Steal/snatch a vape from a friend/anyone.
  • Post any images of other people without their consent.
  • Include recognizable logos, buildings or signs in your film or on your clothing.
  • Depict anything untrue or that puts an individual or company in a negative light.
  • Use guns, violent weapons, dangerous stunts or engage in illegal activities.
  • Do anything pornographic, sexually suggestive, raunchy or offensive.
  • Use any offensive language or slurs.


High School Nation

truth’s throwing a dance party & you’re invited.

Find Help

Learn the signs of addiction, find treatment, etc.