Stop Profiling Near Schools


Big Tobacco may be more committed to America’s youth than you thought

At truth, we’re known for calling out Big Tobacco.

But it turns out, they’ve been doing their part to invest in the nation’s youth for decades now. 

Which makes sense. As one company put it back in the 80’s, “Today’s teenager is tomorrow’s potential regular customer.

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But here’s what we’ve noticed: the young people in some communities seem to have more exposure to tobacco ads than kids in other communities.

A recent study revealed that low-income neighborhoods are more likely to have tobacco retailers near their schools than other neighborhoods.

In fact, tobacco companies actually went to court to fight for the right to keep tobacco advertising near schools. They must have been just that committed to the youth of America.

And guess what? They won.

All of this seems unremarkable when you consider just how long Big Tobacco has been targeting poor neighborhoods. In the 50’s, they even went into low-income neighborhoods and housing projects to hand out free cigarettes. Some of those free cigarettes went to children as young as 9 years old.

Profiling vulnerable communities which historically have fewer health resources is so messed up. Call it out. Join the movement to end smoking and #StopProfiling. 

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