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I'M WORTH MORE

TELL BIG TOBACCO YOU’RE #WORTHMORE

Our lives are worth more than Big Tobacco’s deadly products.

Big Tobacco has targeted some of the most vulnerable Americans with the sale of its deadly, addictive products. And today, 72% of remaining smokers come from lower-income communities. They referred to low-income consumers as having “low self esteem,” “nothing to look forward to,” and “an overall pessimistic outlook on life.”

UPLOAD YOUR PIC TO OUR #WORTHMORE SERIES. 

We know that Big Tobacco’s labels don’t define us.

Tell them you’re worth more than a costly addiction. Use the button below to upload your pic to our #worthmore series. Then share to social and tell Big Tobacco why you’re #worthmore than their deadly, addictive products.

UPLOAD YOUR PIC TO OUR #WORTHMORE SERIES. 

High School Nation

truth’s throwing a dance party & you’re invited.

Not a Coincidence

These Big Tobacco marketing tactics have consequences. Do you know what’s up?