Collaboration

truth X Tyra Beauty

Smoke Your Eyes. Not Cigarettes.

Tyra Banks is on board to #FinishIT. After losing family to smoking-related diseases and working in a fashion industry filled with smoking, she wants to help debunk the myth that smoking makes you attractive.

High School Nation

truth’s throwing a dance party & you’re invited.

Spread the word

The iconic image that’s helping us call out Big Tobacco