Collaboration

truth X Tyra Beauty

Smoke Your Eyes. Not Cigarettes.

Tyra Banks is on board to #FinishIT. After losing family to smoking-related diseases and working in a fashion industry filled with smoking, she wants to help debunk the myth that smoking makes you attractive.

High School Nation

truth’s throwing a dance party & you’re invited.

#ThisIsQuitting TikTok Challenge

Join the #ThisIsQuitting challenge on Tik Tok and show us how you're ditching your JUUL – in the most over-the-top, creative way. So far in the challenge we've got water glass trick shots, a balloon send-off, and one big belly flop. What will you come up with?