Hidden truth

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The Hidden truth Sweepstakes Official Rules

No Purchase Necessary To Enter Or Win.

Making a purchase will not improve chance of winning.

Eligibility: The Hidden truth Sweepstakes (hereafter “Sweepstakes”) is open only to legal residents of the 50 United States and the District of Columbia who are 13 years of age or older at the time of entry. Eligible minors must obtain their parent’s or legal guardian’s consent prior to participation. Employees, officers, agents and directors of American Legacy Foundation (hereafter, “Sponsor”), Arnold Worldwide, and each of their respective parent companies, subsidiaries, affiliates, retailers, dealers, distributors, suppliers, and advertising and promotion agencies, and Project Support Team, Inc. (“Administrator”) (collectively, “Released Parties”) and their immediate family members (parent, child, sibling and each of their respective spouses, regardless of where they reside) of each of the foregoing (as well as those domiciled with them, whether related or not) are not eligible to enter or win. This Sweepstakes is void in Puerto Rico and where otherwise prohibited. Subject to all applicable federal, state and local laws.

How To Enter: Sweepstakes begins at 12:00:00AM Eastern Time (“ET”) on 2/3/2014 and ends at 11:59:59PM ET on 7/27/2014 (“Promotion Period”). The Sweepstakes will be divided into (10) Prize drawings, as described below. The Entry Periods are outlined below.

During the Entry Period for the prize drawing you would like to enter, visit www.thetruth.com/hidden (hereafter, “Promotion Website”), click on the designated image to unlock the Sweepstakes registration page. Then, complete and submit the online entry form to receive one (1) entry per path in the prize drawing for applicable the Entry Period. Limit one (1) entry per path, per person, per valid e-mail address per Entry Period. Additional entries from any one person or e-mail address outside of the stated limitation will be void. Entries generated by script, macro or other automated means and entries by any means, which subvert the entry process or violate these Official Rules, will be void.

Released Parties are not responsible for late, lost, incomplete, delayed, garbled, incorrect, damaged, stolen, misdirected, undelivered or inaccurate entries; theft, destruction or unauthorized access to, or alteration of, entries; failures or malfunctions of computer, satellite, cable transmissions, phones, phone lines or telephone systems failures, or difficulties; interrupted or unavailable network, server, Internet Service Provider (ISP), website or other connections, or technical failure; miscommunications, computer hardware or software malfunctions or telephone transmission problems or technical failures, garbled transmissions, damage to a user’s computer equipment (software or hardware) or other errors; traffic congestion on the Internet or any technical problem, including, but not limited to, any injury or damage to entrant’s or any other person’s computer related to or resulting from Sweepstakes participation or downloading materials from the website; or other problems or malfunctions of any kind whether computer, network, human, mechanical, typographical, electronic, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, malfunctions or problems which may occur in connection with the administration or the Sweepstakes, the processing of entries, the selection or announcement of the winner(s), the awarding of any prize or in any Sweepstakes-related materials. In the event of a dispute as to the identity of an entrant based on submitted e-mail address, entry will be deemed to be from the authorized e-mail account subscriber as determined by Sponsor regardless of the name that appears on the official online entry form and such entrant must comply with these Official Rules. “Authorized e-mail account subscriber” is deemed to be the natural person who is assigned an e-mail address by an internet access provider, on-line service provider or other organization, which is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. CAUTION: Any attempt to deliberately damage any web site or undermine the legitimate operation of this Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and/or other remedies (including attorneys’ fees) from any such person(s) responsible for the attempt to the fullest extent permitted by law.

Prize Drawing: For each Entry Period listed below, up to 1000 potential Prize winner(s) will be selected in a random drawing from among all eligible entries received during the applicable Entry Period. All drawings will be conducted by Administrator, an independent judging organization, whose decisions are final and binding. Potential winner(s) will be notified via e-mail on the applicable drawing date outlined below. If an eligible minor is selected as a winner, prize may be awarded in the name of said minor’s parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein. If an individual declines prize or chooses not to attend the event, his/her prize opportunity will be forfeited. Limit one (1) Prize per person, e-mail address, family or household. Eligible entries received during one Entry Period will not carry forward to or be included in subsequent Entry Periods. Prize Drawings will be conducted in accordance with the Entry Periods outlined below, beginning at 12:00:01AM ET and ending at 11:59:59PM ET on the specified start and end dates:

Entry Period (“EP”) Entry Dates

Drawings (on/about)

EP Prizes and Approximate Retail Values (“ARV”)

EP#46, Path 1

2/3/14 – 2/16/14

Mon 2/17/14

truth t-shirt $20

EP#47, Path 2

2/17/14 – 3/2/14

Mon 3/3/14

truth t-shirt $20

EP#48, Path 1

3/3/14 – 3/16/14

Mon 3/17/14

truth t-shirt $20

EP#49, Path 2

3/17/14 – 3/30/14

Mon 3/31/14

truth t-shirt $20

EP#50, Path 1

3/31/14 – 4/13/14

Mon 4/14/14

truth t-shirt $20

EP#51, Path 2

4/14/14 – 4/27/14

Mon 4/28/14

truth t-shirt $20

EP# 52, Path 1


Mon 5/12/14

truth t-shirt $20

EP# 53, Path 2


Mon 5/26/14

truth t-shirt $20

EP# 54, Path 1


Mon 6/9/14

truth t-shirt $20

EP# 55, Path 2

6/9/14 – 6/22/14

Mon 6/23/14

truth t-shirt $20

EP# 56, Path 1

6/23/14 – 7/6/14

Mon 7/7/14

truth t-shirt $20

EP# 57, Path 2

7/7/14 – 7/20/14

Mon 7/21/14

truth t-shirt $20

EP# 58, Path 1


Mon 7/28/14

truth t-shirt $20

Total Maximum ARV of all prizes: $35,000.000

Odds of Winning: The odds of winning any Prize will depend on the number of eligible entries received for the applicable Prize drawing.

Miscellaneous: By participating, entrants agree to abide by these Official Rules and to the decisions of the Sponsor, which will be final and binding on all matters pertaining to this Sweepstakes. Non-compliance with any of the foregoing or these Official Rules may result in disqualification and, time permitting, awarding of prize to an alternate winner at Administrator’s sole discretion from among all remaining eligible entries received for the applicable drawing. If any prize or prize notification is returned as undeliverable or if any potential winner is not in compliance with these Official Rules, such potential winner will be disqualified and, time permitting, an alternate winner may be selected for the drawing at issue, at Administrator’s sole discretion. By participating, each entrant agrees to be bound by these Official Rules and agrees that (1) Released Parties and each of their respective designees shall have the right and permission to use (unless prohibited by law) entrant’s name, address (city and state of residence), photograph, voice and/or other likeness and prize information for advertising, promotional and/or trade and/or any other purpose in any media or format now known or hereafter devised, throughout the world, in perpetuity, without limitation and without further compensation or consideration, permission or notification to entrants or any third parties; and (2) Released Parties and their designees and assigns shall have no liability and will be held harmless for any liability, loss, injury or damage, including, without limitation, personal injury, death or damages of any kind to personal or real property, to entrant or any other person or entity due in whole or in part, directly or indirectly, by reason of the acceptance, possession, use or misuse of any prize (including any travel or activity related thereto) and/or participation in this Sweepstakes. Sponsor reserves the right, in their sole discretion, to modify, terminate or suspend this Sweepstakes (or any portion thereof) should virus, bugs, non-authorized human intervention or other causes corrupt or impair the administration, security, fairness or proper play of the Sweepstakes (or any portion thereof) or for any other reason and, in the event of termination at its discretion, select winner(s) for the drawing(s) at issue from those eligible, non-suspect entries received for the applicable drawing(s) prior to event requiring such termination.

Privacy: Personally identifiable information that is submitted by entrants as part of this Sweepstakes will be used to administer the Sweepstakes, determine prize winner(s) and fulfill the prize(s), and will be treated in accordance with Sponsor’s privacy policy accessible on its website at http://www.thetruth.com/privacy/.

Winners Names: For the names of the Prize winners visit www.thetruth.com from 2/3/2014 through 8/18/2014.

Sponsor: American Legacy Foundation, 1724 Massachusetts Avenue, NW, Washington, DC, 20036.

Administrator: Project Support Team, Inc., 6 Berkshire Blvd., Bethel, CT 06801/www.projectsupport.com.