Q's
A's
1.
truth® works with a marketing agency, Arnold Worldwide, who works with a talent agency to cast our commercials. Long process short, we try to follow the standard industry procedure for these things.
But if you want to get involved and spread truth, just continue to share the facts and hopefully people will come to their own conclusions.
2.
truth is funded by The American Legacy Foundation - an independent, public health organization created in 1999 as a result of the Master Settlement Agreement (MSA).
Basically, 46 states, the District of Columbia and 5 U.S. territories got together and sued the major tobacco companies to try to recover some of the billions of dollars spent caring for sick smokers. The tobacco companies settled out of court, signing an agreement to pay the states a certain amount of money, and the states then funded The American Legacy Foundation with a very small portion of that money.
The American Legacy Foundation, which provides strategic direction and funding for the truth campaign, received in 2003 what is likely its final payment to the National Public Education Fund established by the Master Settlement Agreement. Despite its success, the truth campaign now faces an unprecedented funding challenge.
3.
We get our facts from respected data sources and organizations like the Centers for Disease Control and Prevention.
We also have access, as does all the public, to a huge library of Big Tobacco documents, which tobacco companies had to disclose as result of the Master Settlement Agreement.
We may have some fun along the way, but we try never to add opinions or tell anyone what to do with the information we supply.
4.
5.
Easy. We have a download section on our website at thetruth.com. Feel free to spread truth.
6.
Hey, thanks for your interest in truth, or more specifically truth gear [[hyperlink gear page]].
What's better than chillin' in front of your TV on a hot summer day? Chillin' in front of your TV on a hot summer day in your brand new truth t-shirt. Every summer we usually hook up with a couple of different nationwide tours. In the past, we've been at the Van's Warped Tour, Rock the Bells and some other cool spots. Tour riders, who man the big orange trucks, are always good for a free hat, T-shirt or some other goodie. To find out exact dates and locales check here on thetruth.com.
If there are other opportunities to score gear, we'll let you know at thetruth.com.
We love nothing more than to see people on the street representing us.
7.
Thanks for your interest in truth and the work we do. It's good to know that people want to be involved.
Starting in April, a link for the truth tour application will be live. That link is: (www.thetruth.com/applications). Make sure you complete the applications and follow the instructions. We can't make any promises of course, but we're always looking for good people to lend a hand to the cause.
8.
So you want to get involved with truth®?
If you want to be part of a grassroots revolution - if you want to be among the first generation to refuse to be snowed by the tobacco industry - bring your individuality, your creativity, and a clean change of underwear, and help us spread the knowledge. Help us counteract the disease and death Big Tobacco's products have caused. Help us seek truth.
The tobacco industry spends billions of dollars every year marketing their products. But truth® has people like you - truth seekers - people who seek out information and question Big Tobacco's presence in their own neighborhoods and our world. And that's where it all starts.
Also, look for our big orange trucks on the streets and at various tour events. We're gonna do all we can to get the right tools to you. But most importantly, keep thinking of unique ways to seek truth yourself.
Join us on social networking sites such as Facebook, YouTube, MySpace, Bebo, Hi5 and More.
We can't do this without you.
9.
Please understand that truth® is primarily a youth smoking prevention campaign. We leave the adult smoking cessation up to our friends at the EX® campaign. For more information about quit smoking help and information, please visit www.BecomeAnEX.org.
10.
We're really glad you're into what we've got to say. Unfortunately, truth's got this policy not to accept or consider creative, production-related, or other materials of any kind through the site unless we've asked for them. So please make sure you protect your ideas and be careful where you send them. If you do show them to us, they won't be treated as confidential and proprietary, and we'll be able to freely use them without compensation or payment of any kind to you.
Take a look at the "Terms of Use" for more fun, easy-to-read legal details about this policy.
Please understand, we're not out to take anyone's ideas. This policy is just something we've got to follow. Think of it as a legal mini-bike helmet - it's smelly, confining, and makes you look like a big melon head. But it's better than brain surgery.
11.